Hardware Podcasts

Burt's Bees: Roxanne Quimby

How I Built This · 18 Feb 2019 · 58m

What this episode covers

Roxanne Quimby, co-founder of Burt's Bees, explains how she transformed a roadside honey stand in rural Maine into a major natural personal care brand. She details the pivot from candles to lip balm and skincare, the strategic decision to use Burt Shavitz’s face on packaging to counter gender exploitation in beauty marketing, and the operational challenges of scaling production and relocating to North Carolina. Quimby also discusses her eventual exit from the company, her partnership with Shavitz, and her subsequent philanthropy focused on land conservation.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Burt's Bees, Zona, Elizabeth Arden, Revlon, The Body Shop, Clorox, CVS, Walmart, 7-Eleven, Whole Foods, Forbes
Products
Dig, Tinder, Bumble
Also
Burt Shavitz, Roxanne Quimby

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