Bumble: Whitney Wolfe

How I Built This · 16 Oct 2017 · 41m

What this episode covers

Whitney Wolfe, who helped launch Tinder and later founded Bumble, explains how severe online harassment and a sexual harassment lawsuit at Tinder inspired her to build a dating app where women make the first move. She details the pivot from a concept called 'Mercy' to Bumble, leveraging resources from Andre Andreev’s Badoo to launch the product. The episode also covers the postscript story of Michelle Innis, who invented De-Fishing soap to solve a specific household problem, and how she sold the business to David Leon and Nate, leading to its distribution in Walmart.

Mentioned

Companies
Badoo, Match.com, Walmart
Products
Tinder, Bumble, Cardify, De-Fishing soap

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