Dermalogica: Jane Wurwand

How I Built This · 24 Oct 2016 · 38m

What this episode covers

Jane Wurwand, founder of Dermalogica, explains how she identified a gap in the US skincare market after moving from South Africa to Los Angeles in 1983. She launched the International Dermal Institute to train aestheticians, then created a professional-only skincare line with partner Raymond Rogers, overcoming a critical last-minute demand for $14,000 from their chemist. The company grew to $250 million in wholesale turnover before being acquired by Unilever, as Wurwand and her husband decided not to pass the business to their children.

Mentioned

Companies
International Dermal Institute, Unilever, U.S. Bank, Brahmin PR
Products
Dermalogica

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