Hardware Podcasts

Founder Feature: Stephanie McGregor of RINGA

The Startup CPG Podcast · 26 Dec 2025 · 31m · Episode 235

What this episode covers

Stephanie McGregor, founder of Ringa, discusses her journey from a 20-year career at companies like Red Bull and Glacéau Vitaminwater to launching a moringa and apple cider vinegar beverage brand. She explains the formulation philosophy of using real ingredients like organic cucumber juice instead of 'natural flavors' to ensure transparency and taste. McGregor details the strategic decision to keep the product 'unapologetically tart' without added sugar or substitutes, aiming to educate consumers on long-term health benefits over immediate sweetness. She also highlights the importance of attending Startup CPG Grocery Run events to accelerate retailer discovery and the value of playing the long game to build extreme customer loyalty.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Red Bull, Glacéau Vitaminwater, Whole Foods, True Moringa, Kuli Kuli, Startup CPG, Mother's Market, Earth Fair, Fresh Time
Products
Ringa

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