Hardware Podcasts

Advice Line with Jamie Siminoff of Ring

How I Built This · 22 Aug 2024 · 51m

What this episode covers

Jamie Siminoff, founder of Ring and current CEO of Door and Door, joins Guy Raz to answer questions from three hardware founders. Siminoff advises Vico, inventor of the Ergo Flex Desk, on focusing his Kickstarter campaign on specific niches like accessibility rather than trying to appeal to everyone. He counsels Iyin, founder of Luji's Chocolate, on maintaining premium pricing and brand authenticity while scaling ethically sourced products. Finally, he guides Francesca Thompson of Thrive 12 on whether to pursue business certifications to gain advantages on Amazon.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Amazon, Door and Door
Products
Ring, Ergo Flex Desk, Luji's Chocolate, Tony's Chocoloni, Liquid Death
Also
Kickstarter, Shark Tank

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