Hardware Podcasts

#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman

The Startup CPG Podcast · 1 Aug 2023 · 56m · Episode 78

What this episode covers

Amy Zitelman, co-founder and CEO of Soom Foods, discusses the company's 10-year journey from a college project to a national CPG brand. She explains how Soom prioritized the foodservice channel for eight years to build credibility before launching nationally in Whole Foods and Sprouts. Zitelman details the strategic rebranding with agency Pulp & Wire, the decision to raise capital in 2021, and the operational shifts required to support retail growth while managing family life.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Soom Foods, Pulp & Wire, Whole Foods, Sprouts, Zahav
Also
Traction, EOS

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