Hardware Podcasts

#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer

The Startup CPG Podcast · 13 Jun 2023 · 55m · Episode 71

What this episode covers

Alex Bayer, founder of Genius Juice, and Wade Yenny, VP of Center Store at The Fresh Market, discuss best practices for CPG brands working with retail buyers. They emphasize the importance of product-retailer fit, using tools like Instacart and social media for research, and the critical role of velocity over mere distribution. The conversation covers practical advice on sending samples, managing buyer relationships through 'pleasant persistence,' and choosing between regional DSD partners and national distributors.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Genius Juice, The Fresh Market, Publix, Target, Rainforest, High Touch, Seacoast, KeHe, Whole Foods, Sprouts, IFT, Shopify
Tools
Instacart
Also
CPG Vibes

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