Hardware Podcasts

204: Build a List of Wholesale Buyers for Your New Invention

Product Startup · 2 Dec 2023 · 19m

What this episode covers

Collin Mitchell, Managing Partner at Leadium, explains how hardware startups can build and manage a list of wholesale buyers to scale sales. He emphasizes defining an Ideal Customer Profile, using databases like ZoomInfo and Apollo to find contacts, and enriching that data with social research to personalize outreach. Mitchell advises using multi-channel prospecting and persistence, noting it takes 15-20 touches to secure a response, while reframing rejection as a way to refine the target list.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Leadium, Mako Design
Tools
ZoomInfo, Apollo, Lusha, LeadIQ, seamless AI

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