Hardware Podcasts

#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach

The Startup CPG Podcast · 18 Apr 2023 · 49m · Episode 64

What this episode covers

Jessica Malach, VP of Marketing & Insights at Social Nature, discusses how natural CPG shoppers are responding to inflation, noting that 45% are buying fewer groceries and channel-shifting to conventional retailers like Walmart. She highlights that while price sensitivity is high, consumers remain health-conscious, prioritizing specific dietary attributes like gluten-free and plant-based options over general 'natural' claims. Malach advises emerging brands to focus on clear labeling, in-store trial, and leveraging community advocacy to drive acquisition and retention in a competitive macroeconomic environment.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Social Nature, Haven's Kitchen, Vega, Sweet Nothings, Honest Tea

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