Inventory Management 101 - Get your inventory operations fit as a Fiddle

The Startup CPG Podcast · 24 Jan 2022 · 44m · Episode 9

What this episode covers

Ken Ojuka, CEO of Fiddle, explains that CPG founders must treat inventory as cash, managing finished goods, work-in-progress, and raw materials to avoid cash flow traps. He advises brands to maintain optionality with multiple co-packers and suppliers to mitigate vulnerability, citing Dan Kennedy's rule that having 'one' of anything is risky. Ojuka details how Fiddle centralizes supplier pricing and purchase orders to streamline audits for retailers like Costco and Target, and recommends implementing systems before scaling to avoid spreadsheet chaos.

Mentioned

Companies
Costco, Target, Whole Foods, Liv Bar, UNFI, Walmart, Facebook, Apple, Oracle, SAP
Products
Fiddle
Tools
Net Suite, Shopify
Also
Brigham Young University, Dan Kennedy, SQF, GFSI, Instagram, Pinterest, YouTube

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