How Smart Labels Transform the Supply Chain | Reelables' David Stanton | Internet of Things Podcast
David Stanton, CEO and co-founder of Reelables, explains how the company’s mass-produced, battery-powered smart labels are transforming supply chain visibility by providing real-time, item-level tracking for cargo and inventory. Stanton details the industry's reliance on manual email chains and fragmented IT systems, which lead to data quality issues like false positives and misrouted shipments. He contrasts Reelables' active, disposable labels with passive RFID and computer vision, arguing that only low-cost, always-on tracking can shift the industry from reactive to proactive logistics management.