Hardware Podcasts

How Smart Labels Transform the Supply Chain | Reelables' David Stanton | Internet of Things Podcast

IoT For All Podcast · 3 Feb 2026 · 21m · Episode 392

What this episode covers

David Stanton, CEO and co-founder of Reelables, explains how the company’s mass-produced, battery-powered smart labels are transforming supply chain visibility by providing real-time, item-level tracking for cargo and inventory. Stanton details the industry's reliance on manual email chains and fragmented IT systems, which lead to data quality issues like false positives and misrouted shipments. He contrasts Reelables' active, disposable labels with passive RFID and computer vision, arguing that only low-cost, always-on tracking can shift the industry from reactive to proactive logistics management.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Reelables, DHL, UPS, Project44, 4Kites, Verizon
Also
RFID, Bluetooth, Computer Vision

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