Hardware Podcasts

Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long

The Manufacturing Executive · 21 Dec 2021 · 33m · Episode 80

What this episode covers

Jeff Long, founder of True Focus Media, explains his 'video value bombs' strategy, which involves recording 30-minute interviews with subject matter experts and multiplying that content into short videos, articles, and graphics for distribution. He argues that teaching is an underutilized marketing strategy that humanizes brands and builds trust more effectively than traditional sales pitches. Long shares a case study of gearbox manufacturer Stober Drives, which used this approach to maintain lead generation during the early days of the pandemic when sales travel was halted. He also provides practical advice on hardware and software tools, such as Loom and DSLRs, for manufacturers looking to produce their own video content.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
True Focus Media, Gorilla 76, Stober Drives
Tools
Loom, Blue Yeti, Logitech C120

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