Hardware Podcasts

Building Trust Through Webinars w/ Matt Sciannella

The Manufacturing Executive · 9 Mar 2021 · 45m · Episode 39

What this episode covers

Matt Sciannella, Strategy Director at Gorilla 76, explains how B2B manufacturers can use webinars to build trust and generate leads by focusing on educational value rather than direct sales. He details strategies for neutralizing product pitches, structuring engaging Q&A sessions, and repurposing webinar content into blogs and social media clips. Sciannella also advises on overcoming early-stage hurdles like small email lists through joint ventures and maintaining momentum through consistent programming.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla 76, Benzel, Gravy
Products
Industrial Marketing Live
Tools
Zoom, GoTo Webinar, Demio

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