Expanding Into International Markets w/ Ashley Madray

The Manufacturing Executive · 15 Dec 2020 · 27m · Episode 27

What this episode covers

Ashley Madray, Executive Vice President of Gas Innovations, explains how his company expanded from a domestic Texas business into international markets after a pivotal speech by Dr. Bill Gilmer. Madray details the process of leveraging existing customer networks, adapting their website for global searchability, and navigating complex payment structures like letters of credit and bank guarantees. He emphasizes the importance of hiring experts for customs and logistics, citing a successful, low-risk shipment to a landlocked Asian country as a key example of effective international execution.

Mentioned

Companies
Gas Innovations, Union Carbide Corporation, Prax Air, Duke Energy, Halliburton, Exxon, Shell, Greater Houston Partnership, United States Department of Commerce, World Bank, Lindy Division

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