Taking Your Brand International
Mary Allen, founder of Savvy Green and global business development expert, explains how CPG brands can expand internationally by leveraging US Commercial Service resources and trade shows. She details the importance of product categories like plant-based and upcycled goods, and outlines specific steps for market entry, including utilizing trade grants and digital readiness assessments. Allen shares her experience taking Savvy Green global and advises founders to start small, test the waters through existing platforms like Amazon, and avoid the high costs of setting up foreign manufacturing initially.