Hardware Podcasts

051: Launching a turmeric-based alternative to coffee, Samantha & Elaine of Midas Cup

Product Startup · 2 May 2017 · 44m

What this episode covers

Samantha and Elaine, founders of Midas Cup, discuss launching a turmeric-based alternative to coffee, detailing their recipe development, sourcing of organic spices, and partnership with a pharmaceutical-grade co-packer in Melbourne. They explain their strategy for validating the product through 'supertasters' and leveraging personal networks to secure initial stockists in health food stores and cafes. The founders also address the critical lesson of quality control after receiving a low-grade spice shipment that compromised a large order, and outline their plans for scaling distribution, including potential Amazon entry and B2B growth.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
O-O-O-R, Mako Design + Invent
Products
Midas Cup
Also
Brad Summary, F-45, CrossFit, Amazon, Peran Health, I Revive, Grand Convenience, Pran Grocer, The Food Repository, The Lighter Door

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