Hardware Podcasts

050: Creating environmentally-friendly athletic apparel,  Tim Christian of OORR

Product Startup · 25 Apr 2017 · 46m

What this episode covers

Tim Christian, founder of OORR, explains how he created an environmentally friendly cycling apparel brand using recycled coffee grounds and plastic yarn. He details the complex global supply chain, sourcing yarn from the US, fabric from New Zealand, and manufacturing in China, before consolidating production to reduce carbon footprint. Christian discusses his pivot from a failed initial launch to a successful Kickstarter campaign, emphasizing the importance of building an email list and using targeted Facebook advertising to validate demand. He also shares strategies for influencer marketing, split-testing ads with Ad Espresso, and setting up automated fulfillment to scale the business efficiently.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
OORR, Unified, Mako Design + Invent
Tools
Brand Snob, Ad Espresso, BackerKit
Also
Facebook, Twitter, LinkedIn

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