Hardware Podcasts

Advice Line with Michael Preysman of Everlane

How I Built This · 24 Oct 2024 · 49m

What this episode covers

Everlane co-founder Michael Preysman joins Guy Raz to advise three early-stage founders on building physical product businesses. He advises Todd Weinberg of KTCHN on sourcing and creative for his pickleball apparel brand, Anna Babbage of Earthlings United on pivoting to adult clothing, and Paul Messiah of Mr. Lid on changing consumer behavior for reusable containers. Preysman emphasizes that product quality and creative execution are foundational to building an enduring brand in the attention economy.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Everlane, KTCHN, Earthlings United, Mr. Lid, Melbourne, Travis Matthew, Lululemon, Tupperware, Primary
Products
Stanley

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