Hardware Podcasts

228 - BUCKED UP FRIDAY! Use code CEO50 to get 50% off! interview with CEO Ryan Gardner

People of Packaging · 24 Nov 2023 · 34m

What this episode covers

Ryan Gardner, co-founder and CEO of Bucked Up, explains how he and his twin brother Jeff transitioned from lead generation to building a supplement empire by acquiring key domain names like LR9.com and buckedup.com. Gardner details the strategic importance of distinctive packaging, highlighting the Consumer Convenient Packaging Award-winning 'Buckshot' energy drink designed to resemble a shotgun shell to compete with Five Hour Energy. He also recounts a critical product failure where 200,000 cans of an early energy drink launch were destroyed due to a bitter aftertaste that emerged after five days, emphasizing the need for rigorous taste testing.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
GNC, Vitamin Shoppe, Walmart, Specright, Das Labs
Products
Bucked Up, LR9+, Deer Antler Spray, Buckshot, Five Hour Energy

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