Hardware Podcasts

229 - Craig Letton from MRM Global talks beverage packaging and marketing

People of Packaging · 28 Nov 2023 · 29m

What this episode covers

Craig Letton, CEO of MRM Global, explains how his family’s print business evolved into a technology platform that enables beverage brands to design and order point-of-sale materials on demand. He details the inefficiencies of traditional mass-produced marketing collateral, which often ends up in landfills, and describes how their app, Hybo, allows sales reps to create compliant, customized assets that are printed locally and shipped directly to stores. Letton discusses the company's expansion into the US market following a major distributor contract, highlighting the role of digital printing networks and API integrations in reducing waste and speeding up time-to-market for brands like Bacardi and Diageo.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
MRM Global, Bacardi, Diageo, Avery Dennison, D-Scoop
Products
Hybo, Maker's Mark
Tools
HP Indigo 1000

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