Hardware Podcasts

Adam’s talk at Dscoop - Social Media training and why you should care!

People of Packaging · 8 Aug 2023 · 48m

What this episode covers

Adam Peak, a packaging industry professional and host of the People of Packaging podcast, delivers a presentation at the Dscoop event on using social media to shorten B2B sales cycles. He argues that platforms like TikTok have become primary search engines for younger buyers, allowing salespeople to condense the traditional 12-18 month sales cycle to 3-6 months through decentralized, value-driven content. Peak shares personal anecdotes about his early career struggles and emphasizes the importance of employee empowerment, citing the success of Dude Wipes CEO Sean Riley and the failure of Sherwin Williams to retain a viral employee.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
WS Packaging, Myers, Sherwin Williams
Products
People of Packaging, Dude Wipes
Tools
TikTok, LinkedIn, CapCut, ChatGPT, Canva, Bomb Bomb
Also
Sean Riley

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