Hardware Podcasts

207 - Sneakers and Packaging! An interview with Mike D. Sykes

People of Packaging · 8 Aug 2023 · 32m

What this episode covers

Mike D. Sykes, founder of the Kicks You Wear newsletter, discusses the intersection of sneaker culture and packaging with host Adam. They analyze how brands like Nike use packaging for authentication and resale value, contrasting special edition boxes with sustainable innovations like the Space Hippie line. The conversation highlights the tension between sustainability goals and the secondary market's demand for pristine packaging.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Nike, Kizik, Meyers, Specright
Products
Kicks You Wear, Space Hippie, Jet Puffed

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