People of Packaging · 18 Jul 2023 · 37m
Bradley Saveth, Co-founder and President of Supply Caddy, and John Sherman, Founder and CEO of Sticky’s, discuss how Supply Caddy’s custom packaging solutions helped Sticky’s maintain brand integrity during the pandemic-driven shift to off-premise dining. They detail the specific engineering challenge of designing an extra-wide portion cup to accommodate Sticky’s large, irregular chicken tenders, ensuring a superior dipping experience. The conversation highlights the importance of supply chain resilience, as Supply Caddy stepped in when Sticky’s previous bag manufacturer cut off existing customers, and emphasizes how packaging serves as a critical touchpoint for brand expression in delivery.
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