Hardware Podcasts

182 - FREE WATER with Founder, Josh Cliffords

People of Packaging · 27 Feb 2023 · 28m

What this episode covers

Josh Cliffords, founder of FreeWater, explains how his company uses aluminum bottles and paper cartons as ad space to sell water for free, donating 10 cents per bottle to charity. He details the business model where packaging serves as a media platform, allowing advertisers to sponsor distribution and enabling FreeWater to fund water wells globally. The conversation covers their current co-packing arrangements, future plans for hemp cartons and vending machines, and the strategy of paying retailers to stock the product to drive foot traffic.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Spark Packaging, Coca-Cola, Pepsi, Whole Foods, Walmart, Target, Liquid Death, CDC
Products
FreeWater

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