#89 Packaging Design and Printing 101 with Kirk & Kurtts
Kirk Visola of Mind the Font and Andy Kurtts of Buttermilk Creative discuss the complexities of packaging design and printing for CPG brands. They explain the critical differences between screen colors and printed output, emphasizing the use of Pantone matching systems and the distinction between spot and CMYK colors to ensure shelf consistency. The guests advise brands transitioning from DTC to retail to prioritize regulatory compliance, such as proper net weight and nutrition labeling, and to design for shelf visibility rather than just digital aesthetics. They also highlight the importance of strategic cost-saving measures, like using stock boxes and shells, and fostering strong partnerships with printers to navigate production challenges.