Hardware Podcasts

51 - Jib Hunt CEO of Kemper Snowboards

People of Packaging · 10 Mar 2021 · 45m

What this episode covers

Jib Hunt, CEO of Kemper Snowboards, discusses reviving the classic snowboard brand by leveraging 1980s nostalgia and his background in design and marketing. He details the company's transition from a solo operation to hiring its first employee, focusing on direct-to-consumer sales and wholesale distribution. Hunt explains how packaging serves as both a protective measure for high-value boards and a critical branding element, featuring retro graphics and sustainable cardboard end caps. The conversation highlights the strategic decision to bring back classic Kemper graphics while maintaining a distinct, vibrant brand identity in a consolidated market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Kemper Snowboards, Burton, Sims, Libtech, Gnu, Virgin Mobile USA, Media Math, Seismic, Ghost Tree
Tools
Shopify
Also
Start Engine, Natural Selection, X Games

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