Hardware Podcasts

Founder Feature: Jenn Ko of DIME

The Startup CPG Podcast · 11 Jul 2025 · 27m · Episode 167

What this episode covers

Jenn Ko, founder of DIME, an MSG-based seasoning brand, explains how she leveraged her background in advertising and tech to challenge the xenophobic origins of MSG's bad reputation and celebrate her Asian heritage. She details the brand's provocative naming strategy, the decision to use a 'dime bag' style pouch for portability, and her current stage of selling solely on Amazon while consulting to fund the business. Ko discusses her vision for DIME to become a household staple alongside other trendy seasonings and her reliance on the Startup CPG community for early guidance on packaging and co-packers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Startup CPG, Amazon
Products
DIME

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