18 - Irene Kong and Audrey Elise from MANTL Men

People of Packaging · 20 May 2020 · 46m

What this episode covers

Irene Kong, co-founder and CPO of MANTL Men, and Audrey Elise, brand designer, discuss launching a skincare brand for bald and balding men. They detail the packaging design process, focusing on leak-proofing and creating a 'counterworthy' aesthetic that empowers users. The episode highlights their collaboration with Fusio for custom molding and the creation of a curated unboxing experience featuring handwritten notes and community-focused branding.

Mentioned

Companies
Fusio, Honest Company, Dollar Shave Club, Pepsi, UBS
Products
MANTL Men
Also
West Point, Stony Brook University, Expo West, Facebook, Instagram, Pinterest

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