Advice Line with Shazi Visram of Happy Family Organics

How I Built This · 18 Jun 2026 · 45m

What this episode covers

Shazi Visram, founder of Happy Family Organics and her new company Healthy Baby, joins Guy Raz to answer questions from early-stage founders. She advises Daisy of Freet Barefoot on scaling in the US, emphasizing the importance of leveraging PR and optimizing for AI search. She counsels Rachel of SprinkleBites against private labeling, suggesting co-branding with established protein brands instead. Finally, she advises Andrew of PlantAmika to prove traction and unit economics before seeking investment.

Mentioned

Companies
Happy Family Organics, Healthy Baby, Freet Barefoot, SprinkleBites, PlantAmika, U.S. Bank, Thrive Market, Whole Foods, Chobani, Meta, Shopify, Home Depot, Williams Sonoma, Crate & Barrel, Fruit Riot, Safeway, Trader Joe's, Target, Chanel, Martha Stewart

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