Hardware Podcasts

Mrs. Meyer's Clean Day: Monica Nassif

How I Built This · 17 Feb 2025 · 1h 21m

What this episode covers

Monica Nassif, founder of Caldria and Mrs. Meyer's Clean Day, explains how she launched an upscale cleaning brand before 'knocking herself off' to create a mass-market competitor, Mrs. Meyer's, to secure her place in big-box retailers like Target. She details the painful process of raising capital, the strategic decision to name the brand after her mother Thelma Meyer, and the eventual acquisition by S.C. Johnson. Nassif also discusses her failed attempt to start a luxury sleepwear company, Sophia Graden, and her lessons on when to stop building.

Most relevant to

early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
S.C. Johnson, William Sonoma, Whole Foods, Target, QVC, Restoration Hardware, Boomerang, Dayton Hudson, Medtronic, Rainforest Cafe, Proctor and Gamble, U.S. Bank
Products
Mrs. Meyer's Clean Day, Caldria, Method, Aveda, Sophia Graden, Licori, 7th Generation, Burt's Bees

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