Founder Feature: Lindsay Hancock of My Better Batch

The Startup CPG Podcast · 29 Nov 2024 · 41m · Episode 98

What this episode covers

Lindsay Hancock, founder of My Better Batch, explains how she identified a gap for premium, clean-label cookie mixes in a category dominated by legacy brands like Pillsbury and Betty Crocker. She details the challenges of finding a scalable co-manufacturing partner who could handle rapid growth and the strategic importance of securing non-GMO certification and woman-owned business status to differentiate her product to retail buyers. Hancock also discusses navigating formal category review cycles, leveraging broker relationships, and preparing for a national expansion with an upcoming launch at Sprouts.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Pillsbury, Betty Crocker, Duncan Hines, Creative Snacks, Kind Snacks, The Fresh Market, Sprouts, Costco, Target, Amazon
Products: My Better Batch

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Startup CPG Podcast. The episode itself belongs to its publisher.

Founder Feature: Lindsay Hancock of My Better Batch

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

360 - Beyond the Die Line - The pitch was awful. They liked the bar! Tom Seymour and Ree Dolnick

013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake

339 - Beyond the Dieline ep 1 with Tom Seymour and Jessica Kwon from Moka Energy!

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

Advice Line with Chieh Huang of Boxed