Advice Line with Ariel Kaye of Parachute Home (August 2024)

How I Built This · 20 Feb 2025 · 51m

What this episode covers

Parachute Home founder Ariel Kaye joins Guy Raz on the Advice Line to answer questions from three founders: Dane Brown of King Brown Pomade, Deanna Blasi of Mindset Tapestry, and Megan Easterhouse of Palm Folly. Kaye advises Dane on whether to take non-strategic investment for his men's grooming brand, suggesting he hire distribution expertise instead. She helps Deanna find low-cost PR strategies for her children's emotional health tool, recommending affiliate programs and cold outreach to journalists. Finally, she addresses Megan's concerns about gender bias in the male-dominated hard seltzer industry, encouraging her to leverage her perspective as a female consumer and brewer.

Most relevant to

companies scaling up and early-stage companies

Topics

Mentioned

Companies: Parachute Home, King Brown Pomade, Palm Folly, U.S. Bank, Boston Beer Company, New Belgium
Products: Mindset Tapestry
Tools: Share a Sale, Skim Links

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Advice Line with Ariel Kaye of Parachute Home (August 2024)

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures

#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods

Investor Spotlight: Hayden Williams, BrandProject

170 - Wipes and Weenus Wednesday w/Sean Riley and AJ Peek