Hardware Podcasts

Hero Cosmetics: Ju Rhyu and Dwight Lee

How I Built This · 30 Dec 2024 · 1h 14m

What this episode covers

Ju Rhyu and co-founders Dwight and Andy Lee built Hero Cosmetics from a $50,000 bootstrap into a $630 million acquisition by Church & Dwight in 2022. Rhyu identified an opportunity in Korea to adapt hydrocolloid acne patches for the U.S. market, launching the Mighty Patch exclusively on Amazon in 2017. The team leveraged strategic PR, influencer sampling, and a unisex brand identity to expand into major retailers like Anthropologie and Target, ultimately dominating the blemish patch category.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Hero Cosmetics, Church & Dwight, Samsung, Peach and Lily, Anthropologie, Target, Amazon
Products
Mighty Patch
Materials
Hydrocolloid
Also
TikTok

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