Hardware Podcasts

Advice Line with Maureen Kelly of Tarte Cosmetics

How I Built This · 30 May 2024 · 47m

What this episode covers

Maureen Kelly, founder and CEO of Tarte Cosmetics, joins Guy Raz on the Advice Line to answer marketing questions from three early-stage founders. She advises Christina O'Brien of Badari on broadening the market for her sweat-wicking athletic underwear beyond just athletes. She then guides Ashley Stark of Perry Hair Care on leveraging her professional background and using trade shows to enter the retail space. Finally, she encourages Marcel Yeager of Career Valet to increase content output and target college graduates as a gift market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Tarte Cosmetics, Perry Hair Care, Career Valet, Sephora, Ulta, QVC, Drunk Elephant, Dermologica, Primal Kitchen, Policy Genius, Indeed
Products
Badari, Native, Spanx, Hanky Panky
Tools
Shopify, TikTok, LinkedIn

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