Hardware Podcasts

Therabody: Jason Wersland

How I Built This · 20 May 2024 · 1h 11m

What this episode covers

Jason Wersland, co-founder of Therabody, explains how a debilitating motorcycle injury led him to jury-rig a Makita jigsaw into a percussive massager that relieved his nerve pain. After validating the concept with patients and selling early prototypes made from cheap power tools and cat toys, he partnered with Ben Nazarian to launch the Theragun, leveraging endorsements from NFL and NBA athletes like Kyrie Irving to drive mainstream adoption. Wersland details the company's growth from a side hustle to a multi-million dollar brand, highlighting the importance of intellectual property protection against copycats and the strategic use of celebrity equity deals.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Therabody, New England Patriots, North Castle Partners, Amazon
Products
Theragun
Tools
Makita, Kawasaki
Also
Kyrie Irving, Justin Timberlake, Jay-Z, Ben Nazarian, Angela, China Bob

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