Hardware Podcasts

Advice Line with Tom Rinks of Sun Bum

How I Built This · 23 May 2024 · 43m

What this episode covers

Sun Bum co-founder Tom Rinks joins Guy Raz to advise three early-stage founders on branding and marketing challenges. Rinks helps Wendy Kushel of Wendela's Low Country Sugar Scrub refine her confusing brand identity and suggests bold labeling to cut through noise. He advises Alison Mandelbaum of Shady Lady Hats to focus on the specific fit for women's heads and target high-end retail to improve margins. Finally, he suggests Zephyrus White of Read to Me target the military community with a redesigned, emotionally resonant brand to solve the awareness problem for their recordable book buddy.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Sun Bum, Shady Lady, Liquid Death, Lululemon, Gojo, Patagonia, Subaru, Louis Vuitton, Prada, Ben and Jerry's, Aviator Nation, Fenty, Supergoop, Navy Exchange, Barnes and Noble
Products
Wendela's Low Country Sugar Scrub, Read to Me, Baby Bump, Chapstick

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