Hardware Podcasts

Dutch Bros. Coffee: Travis Boersma

How I Built This · 26 Jun 2023 · 1h 17m

What this episode covers

Travis Boersma, co-founder of Dutch Bros., explains how he and his brother Dane started with a pushcart in Grants Pass, Oregon, in 1992, learning espresso craft from local roasters like Paul Layton of Coffee Corner. They pivoted from carts to custom drive-through trailers, developed proprietary products like Blue Rebel energy drink and the Mocha using Valley Rogue Dairy chocolate milk, and navigated a franchise model that eventually shifted to corporate ownership. The episode details the company's growth to over 700 locations, the tragic loss of Dane to ALS, and the successful $500 million IPO in 2021.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Dutch Bros., Boyd's Coffee, Coffee Corner, Western Espresso, Valley Rogue Dairy, Fred Meyer, Grocery Outlet
Products
Red Bull, Blue Rebel, Mocha, Golden Eagle

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