Hardware Podcasts

Founder Feature: Cason Crane of Explorer Cold Brew

The Startup CPG Podcast · 22 Nov 2024 · 44m · Episode 96

What this episode covers

Cason Crane, founder of Explorer Cold Brew, discusses his journey from endurance athlete to CPG founder, explaining how a lack of decaf options during lockdown inspired the brand's unique 'caffeine-conscious' positioning. He details the strategic pivot from concentrates to ready-to-drink (RTD) cans to simplify the value proposition and drive velocity, while navigating the challenges of customer acquisition and achieving profitability. Crane shares insights on securing retail partnerships with Whole Foods and Sprouts, the importance of online rebates for trial, and his advice on considering strategic partnerships or M&A for early-stage brands struggling with scale.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Whole Foods, Sprouts, Bain, Startup CPG
Products
Explorer Cold Brew, Celsius
Also
Bevnet New Beverage Showdown

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