Hardware Podcasts

Harry’s Razors: Andy Katz-Mayfield and Jeff Raider

How I Built This · 12 Jun 2023 · 1h 13m

What this episode covers

Andy Katz-Mayfield and Jeff Raider, co-founders of Harry's, explain how they disrupted the razor industry dominated by Gillette and Procter & Gamble by launching a direct-to-consumer brand in 2013. They detail the process of partnering with Fine Technik, a German manufacturer, to produce high-quality blades, and their subsequent decision to acquire the factory to achieve vertical integration. The founders discuss raising capital, navigating cultural clashes with German operations, and expanding into household goods through Harry's Labs and the Flamingo brand after a blocked merger with Edgewell.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Gillette, Procter & Gamble, Fine Technik, Warby Parker, Dollar Shave Club, Edgewell, Target, Walmart, Bain & Company, Charles River Associates, Tiger Global
Products
Harry's, Flamingo
Also
Uncrate

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