Hardware Podcasts

Jake Holland (CEO, HAViK)

Just Gonna Send It · 10 Sept 2025 · 1h 01m · Episode 2

What this episode covers

Jake Holland, CEO of HAViK, discusses his journey from a rural upbringing and a 20-year racing career to engineering roles at GE and Hamilton, and finally to founding his outdoor gear company. He details the launch of HAViK's first product, the Blaze knife, including the challenges of packaging iteration and the strategic decision to manufacture in-house using a VF-2 mill. Holland shares advice on transitioning from side hustle to full-time entrepreneurship, emphasizing the importance of leveraging external manufacturing partners like SendCutSend for raw materials while retaining control over the final assembly and brand growth.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
HAViK, SendCutSend, GE, Hamilton, University of Nevada Reno
Products
Blaze
Tools
VF-2
Materials
G10, 1095 steel

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