Hardware Podcasts

Tory Burch: Tory Burch

How I Built This · 5 Jun 2023 · 1h 09m

What this episode covers

Tory Burch, founder of the Tory Burch lifestyle brand, explains how she identified a gap for 'attainable luxury' and launched her company in 2004 after failing to revive the dormant 1960s brand Jax. She details the scrappy early days of operating from her apartment, securing manufacturing in Hong Kong, and the pivotal moment when Oprah Winfrey featured the brand, driving massive e-commerce traffic. Burch also discusses the personal and professional turmoil of her divorce from co-founder Chris Burch, the subsequent legal battles over his competing brand C Wonder, and her eventual shift from CEO to Executive Chairman to focus on design.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Ralph Lauren, Vera Wang, LVMH, Zoran, Monco, Bergdorf Goodman, Bank of America, Michael Kors, Chanel
Products
Jax, C Wonder, Reva

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