Logic: Logic & Chris Zarou (2018)

How I Built This · 16 Aug 2021 · 1h 10m

What this episode covers

Rapper Logic (Sir Robert Bryson Hall II) and his manager Chris Zarou discuss building their careers from scratch, starting with free mixtapes on DatPiff and leveraging early social media like Twitter and YouTube to build a loyal fanbase before signing with Def Jam Records. They detail the financial risks of their first tour, including a lost accounting system, and the strategic decision to reject a $1.5 million deal to maintain creative control. The conversation covers the massive success of the album 'Everybody' and the hit song '1 800 273 8255', as well as Logic's mental health struggles and the evolution of their business, Visionary Music Group, into a diversified brand.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies: Def Jam Records, Visionary Music Group, Elysium, Bobby Boy, Sony Music, Visionary Records
Tools: Adobe Audition
Also: DatPiff, Enterprise Rent-A-Car, Wu-Tang Clan, Kill Bill, RZA, Nas, Jay-Z, Drake, Rick Ross, J.J. Abrams, Supermarket, This Bright Future, Under Pressure, Everybody

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Logic: Logic & Chris Zarou (2018)

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

Founder Feature - Fane He and Kyle Nguyen of The Lucky Ox

#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls

How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)

#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea

Founder Feature: Max Luthy of Plink!