Hardware Podcasts

#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls

The Startup CPG Podcast · 18 Oct 2022 · 49m · Episode 42

What this episode covers

Jake Karls, Co-Founder and Chief Rainmaker of Mid-Day Squares, discusses the company's national launch at Target, its transition to self-manufacturing, and the critical role of founder therapy in navigating business challenges. He details the decision to pause US e-commerce shipments due to prohibitive cold-chain shipping costs, the team's structure with co-CEOs handling operations while he focuses on brand building, and their strategy to become a 'world-class' legacy chocolate brand rivaling Hershey or Cadbury.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Target, Hershey, Cadbury, Whole Foods, Sprouts, Mondelēz International, Erewhon, Wegmans, Sobeys, Instacart, Moscow Group
Products
Mid-Day Squares, Peanut Butta, Cookie Dough, Fudge, Almond Crunch, Brownie Batter
Also
SnackFutures CoLab

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