Hardware Podcasts

Diapers.com & Jet.com: Marc Lore

How I Built This · 17 May 2021 · 1h 14m

What this episode covers

Marc Lore, co-founder of Diapers.com and Jet.com, explains how he built an e-commerce empire by selling diapers at a loss to acquire customers, then scaling through high-margin baby products and efficient logistics. He details the aggressive tactics Amazon used to force the $550 million acquisition of Diapers.com, and how he subsequently launched Jet.com with a dynamic pricing engine to compete directly with Amazon before selling it to Walmart for $3.3 billion. Lore reflects on his transition from a mercenary banker to a mission-driven entrepreneur, his experiences working inside Amazon and Walmart, and his current focus on urban air mobility with Archer.

Most relevant to

founders before launch, early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
Diapers.com, Jet.com, Amazon, Walmart, Quidsy, Wag.com, Soap.com, Procter & Gamble, Kimberly-Clark, BJ's, Sam's Club, Costco, Bonobos, Archer, The Pit, Tops, WizKids, U.S. Bank

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