Hardware Podcasts

Meet The HIBT Fellows: Katie Mitchell & Celena Gill

How I Built This · 13 May 2021 · 23m

What this episode covers

Katie Mitchell and her mother Katherine co-founded Good Books, a mobile bookstore in Atlanta that centers Black authors and brings literature to communities through pop-ups and book clubs. In Washington, D.C., Celena Gill and her three sons, Collin, Ryan, and Austin, launched Frères Branchiaux, a home fragrance company that began with handmade candles and scaled to seven-figure revenue through retail partnerships and a dedicated warehouse. Both founders discuss their family-driven origins, the importance of brand storytelling, and their plans to use a $50,000 fellowship grant to fund physical expansion: Mitchell aims to build a flagship bookmobile, while Gill plans to purchase a warehouse and adjacent homeless training center.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
U.S. Bank, NPR, Macy's, Target
Products
Good Books, Frères Branchiaux
Also
Made in DC, Market 7

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