Hardware Podcasts

How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew

How I Built This · 4 Mar 2021 · 28m

What this episode covers

Alex Lieberman and Austin Rief, co-founders of Morning Brew, explain how they grew a business newsletter from a University of Michigan dorm room to a media brand with 2.5 million subscribers, eventually selling a majority stake to Business Insider for $75 million. They detail their strategy of organic growth through a college ambassador program and referral incentives, their decision to monetize via native advertising rather than banner ads, and their transition from a simple email newsletter to a multimedia platform including podcasts and video.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
Business Insider, Morgan Stanley, U.S. Bank
Products
Morning Brew, Axios, Substack, Robin Hood, Dropbox, Slack, Clubhouse
Also
University of Michigan

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