Hardware Podcasts

Rick Steves' Europe: Rick Steves

How I Built This · 8 Mar 2021 · 1h 22m

What this episode covers

Rick Steves, founder of Rick Steves' Europe, explains how he built a $100 million travel business by giving away free content like guidebooks and TV shows to build trust and drive revenue from tours. He details his early days of backpacking on $3 a day, self-publishing his first book out of his car, and the strategic pivot to minibus tours. Steves also discusses the challenges of scaling the company, the toll his work took on his family life, and how he maintained his team during the pandemic by drawing on 30 years of profits.

Most relevant to

founders before launch and companies scaling up

Topics

Mentioned

Companies
Rick Steves' Europe, Small World Productions, Oregon Public Broadcasting, YWCA
Products
Europe Through the Back Door, Travels in Europe with Rick Steves
Also
Arthur Frommer

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