Hardware Podcasts

How I Built Resilience: Justin Gold of Justin's

How I Built This · 31 Oct 2020 · 21m

What this episode covers

Justin Gold, founder of Justin's, explains how he launched his nut butter brand by experimenting with flavors in his kitchen and differentiating through portable squeeze packs. He details the grueling early years of manually packing jars at a co-packer to gain retail traction before the company was acquired by Hormel. Gold also discusses how the pandemic shifted consumer behavior toward home consumption, impacting sales of impulse items versus staple jars, and offers advice on validating product-market fit and expanding distribution.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Justin's, Hormel, Whole Foods, REI, Instacart, U.S. Bank
Products
squeeze pack, peanut butter, almond butter
Materials
palm oil

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