Hardware Podcasts

How I Built Resilience: Aishetu Dozie of Bossy Cosmetics

How I Built This · 8 Oct 2020 · 21m

What this episode covers

Aishetu Dozie, founder of Bossy Cosmetics, explains how she left a senior investment banking career at Goldman Sachs to launch a makeup brand focused on female empowerment. Facing rejection from venture capitalists who deemed her niche beauty concept for Black women too small, she self-funded the company and leveraged her Stanford fellowship to validate the idea through customer research. Dozie details the operational challenges of managing a global supply chain across Italy, China, and Germany during the pandemic, which initially led to stockouts but ultimately positioned the brand for growth through the 15% Pledge and increased consumer interest in Black-owned businesses.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Goldman Sachs, U.S. Bank, Sephora
Products
Bossy Cosmetics
Also
Stanford, Distinguished Careers Institute, 15% Pledge

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