Hardware Podcasts

How I Built Resilience: Cynt Marshall of Dallas Mavericks

How I Built This · 10 Oct 2020 · 23m

What this episode covers

Cynt Marshall, the first African-American woman to serve as CEO of an NBA team, explains how she was recruited by Dallas Mavericks owner Mark Cuban to transform a toxic culture exposed by a Sports Illustrated article. Marshall details her 100-day plan, which included purging misconduct, implementing a women's agenda, and achieving near-gender parity in leadership through rigorous one-on-one conversations. She discusses the operational challenges of pivoting to online merchandise and sponsor visibility during the pandemic bubble, while emphasizing the organization's commitment to social justice and community engagement.

Most relevant to

established companies

Topics

Mentioned

Companies
Dallas Mavericks, AT&T, NBA, U.S. Bank
Also
Mark Cuban, Sports Illustrated, Mavs Tech Action

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